Commercials · Year of Czech Music
Commercial · 2024
Year of
Year of
Czech Music
ADC Czech Creative AwardsShortlist · 2025Music & Sound Design
From a child’s hum to Vltava — and back in 30 seconds.
A spot for the Year of Czech Music 2024.
It is not easy to go from the quiet humming in the protagonists’ minds to the climactic passage of Vltava, performed by one of the world’s greatest orchestras, and back again in 30 seconds. The transition is made possible by the precise canon layering and gradation of the vocals.
After an almost imperceptible metamorphosis into the full sound of the orchestra, we return at the end to the opening monophonic hum, sung by a child who, like all children, may become the hope and future of all music.
The instrumental palette
01A single humA quiet, monophonic hum — first in the protagonists’ minds, and at the end sung by a child.
02A canon of voicesThe humming layered in a canon and graded with precision, so the hum grows into an orchestra almost imperceptibly.
03The full orchestraThe climactic passage of Vltava, in the sound of one of the world’s greatest orchestras.
About the film
FormatCommercial · 2024AwardADC Czech Creative Awards · Shortlist · 2025 · Music & Sound DesignWatchVimeo ↗︎
Credits
ClientRok české hudbyDirectorJakub J. JirásekDOPTomáš FrkalCreative directorAlžběta CharvátováProductionStink PragueExecutive producerKlára KrálíčkováProducersFilip Brouk, Jakub SlámaEditorLukáš JaníčekMusic & sound designJan Šléška