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Commercials · Royal Mail

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Christmas campaign · 2025 · four films

Royal Mail Christmas

dir. Markus Krug · Darwin & The Machines · Untold Studios UK
Close in thought, far apart.
Warm, moving, heartfelt music for people who are far apart, and for Royal Mail, which brings them together. Royal Mail's Christmas campaign is something of a British tradition, and the brief matched it: music that celebrates the bond between people who are close in thought but far apart.
The instrumental palette
01Celesta & pianoThe celesta and a high, crisp piano set the rhythmic base and the warmth: sounds everyone reads as Christmas without having to think about it.
02StringsStrings rise out from under them.
03Children's choirA children's choir joins with a simple melody.
04TrumpetAt one key moment a trumpet enters, bringing the spark and tenderness of Christmas light and lifting the emotional gesture at the heart of each spot.
Each film takes its own direction
Matching Trees Ostinato strings build excitement, giving the story a sense of movement and adventure the picture only hints at.
Friends Apart The music stays calm and tender, holding on to the warmth between two people thinking of each other.
Two Hearts Calm and tender again, the same warmth between two people thinking of each other.
Director's Cut Steps back from the Christmas atmosphere. Only a string quartet, going deeper into the connection between people and tying all three stories together.
About the campaign
FilmsMatching Trees · Friends Apart · Two Hearts · Director's CutYear2025
Credits
DirectorMarkus KrugAgencyDarwin & The MachinesProductionUntold Studios UKMusicJan Šléška
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