Commercials · Preventive Life Check-up
Commercial · 2025
Preventive
Preventive
Life Check-up
ADC Czech Creative AwardsWinner · Bronze · 2025Music & Sound Design
A different kind of prevention.
The first awareness campaign of the Palliative Care Center.
Palliative care specialists work with people in the final stages of life. The campaign turns that experience into a “Preventive Life Check” — a way to live so that one can die without regrets.
An ever-present audiovisual metaphor of time puts a gentle pressure on the viewer. The melancholic music softens it and leads the viewer straight to the heart, to honesty with themselves — to take a preventive check-up of their own life.
The instrumental palette
01Old pianoAn old-sounding, melancholic piano — worn, intimate and quietly nostalgic.
02The sound of timeSound design that works as a metaphor of time: always present, never loud — a gentle pressure the piano then softens.
About the film
FormatCommercial · 2025AwardADC Czech Creative Awards · Winner · Bronze · 2025 · Music & Sound DesignWatchVimeo ↗︎
Credits
ClientCentrum paliativní péčeDirectorJiří HorenskýDOPRadim StřelkaAgencyZaraguza CZCreative directorRoman BiathProductionLukáš KarvánekMusic & sound designJan Šléška