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Coca-Cola® Y-3000

Music composition: Jan Šléška
Music Production: Massive Music

Coca-Cola Australia has launched Coca-Cola Y3000 Zero Sugar, a new limited-edition flavour and AI-powered experience from Coca-Cola Creations. The global campaign was developed by WPP Open X/Ogilvy, Forpeople, Virtue (the agency powered by VICE) and EssenceMediacom. Coca-Cola Y3000 Zero Sugar is the first futuristic flavour co-created with human and artificial intelligence from Coca-Cola, celebrating an optimistic future through the connections we make. The drop also includes an incredible new AI-powered experience that will give fans an unexpected and exciting perspective on what the year 3000 could look like.