Commercials · Česká spořitelna
Commercial · bank
Česká spořitelna
The source is unmistakable, and that's the point.
A voiceover inspired by the creation of the world: the bank offering support for sustainable business.
The brief was dramaturgically smart: recompose Spring from Vivaldi's Four Seasons. Everyone hears where the music comes from, and the familiarity does the work.
The instrumental palette
01Concerto for two violinsWritten as Vivaldi intended: a concerto for two violins, with the two voices answering each other as the spring wakes up, but recomposed.
02Synth bass leadA synth bass lead carries an uplifting, rising bass melody underneath, pushing the old music forward.
03808 beats808 beats mark the accents at the beginning of the film.
04ClarinetsShimmering clarinets evoke the earth waking up and the plants growing.
05PianoA piano frames the piece and calms the music down at the end.
The idea
A piece about the earth coming back to life, carried into a film about the people who tend it.
About the film
Credits
DirectorArjen SchotelAgencyVMLProductionStink Films PragueMusicJan Šléška